Resources — Fieldhouse
Atlas Tip Ask Atlas which of these tools you need right now for your specific stage and business type. It will tell you exactly which ones matter and which ones can wait.
Stage 1–2 Foundation & Business Structure
Colorado SOS→
File your LLC in Colorado. $50 filing fee. Do this before you spend a dollar on anything else.
Required First
IRS — Get Your EIN→
Free. Takes 10 minutes online. You need this before you can open a business bank account.
Free
QuickBooks→
Accounting software. Track income, expenses, and prepare for tax time from day one.
Affiliate
Gusto→
Payroll and HR for small businesses. Colorado-compliant. Handles FAMLI, withholding, and W2s automatically.
Affiliate
Colorado SBDC→
Free one-on-one business advisors statewide. Financial models, business plans, SBA loan guidance.
Free
SCORE Colorado→
Free mentor consultations including attorneys and CPAs. Use this before you pay anyone for advice.
Free
Colorado Bar — Attorney Referral→
Find a small business attorney in Colorado. Use for LLC operating agreements, contracts, and lease review.
When Needed
Colorado CPA Society→
Find a CPA in Colorado. Use for tax setup, S-Corp election decisions, and financial model review.
When Needed
Stage 3 The Money
Colorado SBDC — Financial Models→
Free help building financial projections for lender submission. Required for most SBA loan applications.
Free
SBA 7(a) Loan Program→
Most common funding path for gym startups. Up to $500K, 10-year term. Start here before talking to any lender.
Most Common Path
Find a CPA — Colorado→
For personal financial statements, projections for lenders, and tax structure decisions before you launch.
When Needed
Stage 4–5 Space & Build
Commercial Real Estate Attorney→
Never sign a lease without an attorney reviewing it first. Personal guarantees and NNN terms can cost you everything.
Required Before Signing
Mindbody→
Scheduling, memberships, and payments for yoga, Pilates, and wellness studios. Best for multi-service gyms.
Affiliate
Trainerize→
Coaching platform for personal trainers and online coaches. Movement library, progress tracking, nutrition, payments in one app.
Affiliate
Wodify→
CrossFit-native gym management. Programming, attendance, billing, and member app built specifically for functional fitness.
Affiliate
Zen Planner→
Gym management for martial arts, CrossFit, and fitness studios. Good middle ground between Mindbody and Wodify.
Affiliate
Stage 6 People
Gusto — Payroll Setup→
Set up payroll before your first W2 employee starts. Colorado FAMLI compliance is built in automatically.
Affiliate
Colorado Employment Lawyers→
W2 vs 1099 classification is the most penalized mistake in the Colorado fitness industry. Get this right before you hire.
Required Before First Hire
Colorado Bar — Employment Attorney→
For offer letters, employment contracts, non-compete clauses, and staff handbook legal review.
When Needed
Stage 7 Fill the Gym
Uplaunch→
Gym-specific marketing automation. Lead follow-up, new member sequences, reactivation campaigns built for fitness businesses.
Affiliate
TrueCoach→
Online coaching platform. Alternative to Trainerize. Strong for personal trainers managing remote clients.
Affiliate
Any Stage Always Useful
SCORE Colorado→
Free mentor consultations at any stage. Mentors include attorneys, CPAs, and experienced business owners.
Free
Colorado SBDC→
Free advisors statewide. Business plan review, financial projections, funding strategy, and market research.
Free
Done For You
Need someone to actually build it?
Atlas tells you what to do. Brickhouse Operations builds it. CRM setup, sales system, automations, SOPs, website — fully built and handed off. Not coaching. Not a course. Building.

Two clients at a time. Flat fee. You own everything when we're done.
Launch Blueprint
$4,000–6,000 · 30 days
90-Day Build
$10,000–15,000 · 90 days
Book a Discovery Call →
Resources — Fieldhouse
Atlas Tip Ask Atlas which of these tools you need right now for your specific stage and business type. It will tell you exactly which ones matter and which ones can wait.
Stage 1–2 Foundation & Business Structure
Colorado SOS →
File your LLC in Colorado. $50 filing fee. Do this before you spend a dollar on anything else.
Required First
IRS — Get Your EIN →
Free. Takes 10 minutes online. You need this before you can open a business bank account.
Free
QuickBooks →
Accounting software. Track income, expenses, and prepare for tax time from day one.
Affiliate
Gusto →
Payroll and HR for small businesses. Colorado-compliant. Handles FAMLI, withholding, and W2s automatically.
Affiliate
Colorado SBDC →
Free one-on-one business advisors statewide. Financial models, business plans, SBA loan guidance.
Free
SCORE Colorado →
Free mentor consultations including attorneys and CPAs. Use this before you pay anyone for advice.
Free
Colorado Bar — Attorney Referral →
Find a small business attorney in Colorado. Use for LLC operating agreements, contracts, and lease review.
When Needed
Colorado CPA Society →
Find a CPA in Colorado. Use for tax setup, S-Corp election decisions, and financial model review.
When Needed
Stage 3 The Money
Colorado SBDC — Financial Models →
Free help building financial projections for lender submission. Required for most SBA loan applications.
Free
SBA 7(a) Loan Program →
Most common funding path for gym startups. Up to $500K, 10-year term. Start here before talking to any lender.
Most Common Path
Find a CPA — Colorado →
For personal financial statements, projections for lenders, and tax structure decisions before you launch.
When Needed
Stage 4–5 Space & Build
Commercial Real Estate Attorney →
Never sign a lease without an attorney reviewing it first. Personal guarantees and NNN terms can cost you everything.
Required Before Signing
Mindbody →
Scheduling, memberships, and payments for yoga, Pilates, and wellness studios. Best for multi-service gyms.
Affiliate
Trainerize →
Coaching platform for personal trainers and online coaches. Movement library, progress tracking, nutrition, payments in one app.
Affiliate
Wodify →
CrossFit-native gym management. Programming, attendance, billing, and member app built specifically for functional fitness.
Affiliate
Zen Planner →
Gym management for martial arts, CrossFit, and fitness studios. Good middle ground between Mindbody and Wodify.
Affiliate
Stage 6 People
Gusto — Payroll Setup →
Set up payroll before your first W2 employee starts. Colorado FAMLI compliance is built in automatically.
Affiliate
Colorado Employment Lawyers →
W2 vs 1099 classification is the most penalized mistake in the Colorado fitness industry. Get this right before you hire.
Required Before First Hire
Colorado Bar — Employment Attorney →
For offer letters, employment contracts, non-compete clauses, and staff handbook legal review.
When Needed
Stage 7 Fill the Gym
Uplaunch →
Gym-specific marketing automation. Lead follow-up, new member sequences, reactivation campaigns built for fitness businesses.
Affiliate
TrueCoach →
Online coaching platform. Alternative to Trainerize. Strong for personal trainers managing remote clients.
Affiliate
Any Stage Always Useful
SCORE Colorado →
Free mentor consultations at any stage. Mentors include attorneys, CPAs, and experienced business owners.
Free
Colorado SBDC →
Free advisors statewide. Business plan review, financial projections, funding strategy, and market research.
Free
Done For You
Need someone to actually build it?
Atlas tells you what to do. Brickhouse Operations builds it. CRM setup, sales system, automations, SOPs, website — fully built and handed off. Not coaching. Not a course. Building.

Two clients at a time. Flat fee. You own everything when we're done.
Launch Blueprint
$4,000–6,000 · 30 days
90-Day Build
$10,000–15,000 · 90 days
Book a Discovery Call →