Privacy Policy

This Privacy Policy describes how Brickhouse Management LLC, doing business as Fieldhouse (“Fieldhouse,” “we,” “us,” or “our”), collects, uses, discloses, and protects information in connection with the Fieldhouse website (atlasadvisor.app), the Atlas AI advisor, and related services (collectively, the “Service”). This Privacy Policy is incorporated into and forms part of our Terms of Service.

By using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Service.

1. Scope of This Policy

This Policy applies to information collected through the Service, including our website, member dashboard, the Atlas AI advisor, the roadmap and progress tracker, and the resource and document library. It does not apply to third-party websites, applications, or services that may be linked from the Service (including Third-Party Resources, affiliate links, payment processors, or Brickhouse Operations), each of which maintains its own privacy practices. We encourage you to review the privacy policies of any third-party services you use.

2. Information We Collect

2.1 Information you provide directly

• Account information: name, email address, and password, collected when you register through our authentication provider.

• Payment information: when you subscribe, our payment processor collects billing information such as your name, billing address, and payment card details. Fieldhouse does not directly receive or store your full payment card number.

• Business profile information: information you choose to share with Atlas about your business, including business type, business name, location (city/state), stage of development, target launch timeline, pricing plans, staffing plans, budget ranges, personal income goals, and similar business-planning information.

• Conversation content: the messages and questions you submit to Atlas, and Atlas's responses.

• Roadmap progress: which roadmap steps you have marked complete and related timestamps.

• Communications: information you provide when you contact us for support or other inquiries.

2.2 Information collected automatically

• Usage data: pages visited, features used, links clicked, and timestamps of activity within the Service.

• Device and log information: IP address, browser type, operating system, device identifiers, and similar technical information collected automatically by our hosting and analytics providers.

• Cookies and similar technologies: see Section 7 below.

2.3 Information from third parties

We may receive information about you from third-party service providers integrated with the Service, such as confirmation of subscription status from our payment processor and authentication provider, and (if applicable) information from affiliate partners regarding referrals.

3. How We Use Information

We use the information described above for the following purposes:

• To create and manage your account and provide access to the Service;

• To operate Atlas, including processing your conversation content to generate relevant responses and to save and retrieve your business profile so Atlas can provide continuity across conversations;

• To process subscription payments, manage billing, and communicate about your subscription (including renewal, price changes, and payment issues);

• To track and display your roadmap progress;

• To provide customer support and respond to your inquiries;

• To send you administrative communications, such as confirmations, security alerts, and updates to our policies;

• With your consent or as permitted by applicable law, to send you marketing communications about the Service, which you may opt out of at any time;

• To monitor, maintain, and improve the Service, including troubleshooting, analyzing usage trends, and developing new features;

• To detect, investigate, and prevent fraud, abuse, and security incidents;

• To comply with legal obligations and enforce our Terms of Service; and

• For any other purpose disclosed to you at the time the information is collected, or with your consent.

4. How Atlas Processes Your Information

When you interact with Atlas, your messages (and relevant business profile information stored in our database) are transmitted to a conversational-AI platform and to the underlying large language model infrastructure that powers Atlas's responses, each operated by third-party providers. These providers process your conversation content in order to generate Atlas's responses.

We have implemented measures to retrieve and update your business profile information using your account email as an identifier, which allows Atlas to recall information across sessions. You should avoid sharing in your conversations with Atlas any information that is not necessary for Atlas to assist you — in particular, sensitive personal information about yourself or third parties (such as Social Security numbers, full financial account numbers, government identification numbers, or health information), as such information is not necessary for Atlas to provide business-planning assistance and submitting it is at your own risk.

Your conversation content may be retained by our AI infrastructure providers in accordance with their own data retention and processing policies, which are independent of this Policy. We do not control, and are not responsible for, the data practices of these third-party AI providers beyond our contractual relationship with them.

5. Third-Party Service Providers

We use the following categories of third-party service providers to operate the Service. Each provider processes information only as necessary to perform its function and is bound by its own privacy practices and (where applicable) contractual obligations to Fieldhouse.

Fieldhouse may update the specific providers used in each category from time to time. This table describes categories and purposes rather than naming every vendor, which may change as the Service evolves.

6. How We Disclose Information

In addition to the third-party service providers described in Section 5, we may disclose information:

• To comply with a subpoena, court order, legal process, or governmental request, or to establish or exercise our legal rights or defend against legal claims;

• To investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, or situations involving potential threats to the safety of any person;

• In connection with a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets, in which personal information held by us may be transferred as part of that transaction, subject to standard confidentiality arrangements; or

• With your consent or at your direction.

We do not sell your personal information for money. As described in Section 9, certain data-sharing arrangements — such as sharing information with service providers in exchange for services — may be considered a “sale” or “sharing” under the broad definitions used in some state privacy laws, even though no money changes hands. Section 9 explains your rights regarding such sharing.

7. Cookies and Similar Technologies

The Service may use cookies, local storage, and similar technologies to operate the website, remember your login session, and understand how the Service is used. These may include:

• Essential cookies: required for core functionality, such as keeping you logged in.

• Analytics technologies: help us understand aggregate usage patterns so we can improve the Service.

Most browsers allow you to control cookies through their settings. Disabling certain cookies may affect the functionality of the Service, including your ability to remain logged in.

8. Data Retention and Security

8.1 Retention.

We retain personal information for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes such as record-keeping. Conversation content processed by third-party AI providers may be retained according to those providers' own retention schedules, independent of our retention of your account data.

8.2 Security.

We implement reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

8.3 Data breach notification.

In the event of a security incident affecting your personal information, we will notify you and any applicable regulators as required by applicable law.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information under applicable state privacy laws. This section describes those rights and how to exercise them. Fieldhouse aims to honor applicable requests from all U.S. residents consistent with the rights described below, regardless of which specific state law technically applies.

9.1 Rights that may be available to you

• Right to know / access: the right to request information about, and a copy of, the personal information we have collected about you, including the categories of sources, purposes of collection, and categories of third parties with whom we share it.

• Right to delete: the right to request deletion of personal information we have collected from or about you, subject to certain exceptions (for example, information we need to retain to comply with legal obligations or complete a transaction).

• Right to correct: the right to request correction of inaccurate personal information.

• Right to data portability: the right to receive a copy of certain personal information in a portable format.

• Right to opt out of “sale” or “sharing”: the right to opt out of the sale of personal information and, in certain states, the “sharing” of personal information for cross-context behavioral advertising. As noted in Section 6, we do not sell personal information for money and do not use your data for third-party behavioral advertising.

• Right to opt out of certain automated decision-making or profiling: to the extent we engage in profiling that produces legal or similarly significant effects, you may have the right to opt out (Fieldhouse does not currently use Atlas or other tools to make automated decisions that produce legal or similarly significant effects about you).

• Right to non-discrimination: the right not to receive discriminatory treatment for exercising your privacy rights.

• Right to appeal: in states that provide for it, the right to appeal our decision regarding your request.

9.2 State-specific frameworks

The rights described above are drawn from, and may vary in availability and detail depending on, the comprehensive state privacy laws in effect in your state of residence, including (without limitation):

• California: the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

• Virginia: the Virginia Consumer Data Protection Act (VCDPA).

• Colorado: the Colorado Privacy Act (CPA).

• Connecticut: the Connecticut Data Privacy Act (CTDPA).

• Utah: the Utah Consumer Privacy Act (UCPA).

• Other states: a number of additional states have enacted comprehensive privacy laws with similar consumer rights frameworks (including, among others, Texas, Oregon, Montana, Iowa, Delaware, New Jersey, Nebraska, New Hampshire, Minnesota, Maryland, and others), which continue to take effect on a rolling basis. To the extent any such law applies to you and grants rights not otherwise described here, we will honor those rights as required by that law.

Because Fieldhouse's processing activities and applicable thresholds may change over time, and because state privacy laws often apply only to businesses meeting certain size or revenue thresholds, not every right described above may be legally required for Fieldhouse at every point in time. Regardless, Fieldhouse intends to honor good-faith requests described in Section 9.3 to the extent reasonably practicable.

9.3 How to exercise your rights

To exercise any of the rights described above, please email us at hello@atlasadvisor.app with the subject line “Privacy Rights Request,” including your name, the email address associated with your account, and a description of your request. We will need to verify your identity before processing certain requests, generally by confirming the request comes from the email address associated with your account. We will respond to verified requests within the time periods required by applicable law (generally 45 days, with a possible extension).

9.4 Authorized agents.

Where permitted by applicable law, you may designate an authorized agent to submit requests on your behalf. We may require proof of the agent's authority and verification of your identity.

10. Children*'*s Privacy

The Service is not directed to, and is not intended for use by, individuals under the age of 18. We do not knowingly collect personal information from children under 13 (or under 18, for purposes of account registration) in violation of the Children's Online Privacy Protection Act (COPPA) or similar laws. If we become aware that we have collected personal information from a child in violation of applicable law, we will take steps to delete that information.

11. “Do Not Track” Signals

Some browsers offer a “Do Not Track” (DNT) signal. Because there is not yet a common industry standard for how to respond to DNT signals, the Service does not currently respond differently to browsers with DNT enabled. We will continue to monitor developments in this area.

12. Global Privacy Control

Some browsers and extensions support the Global Privacy Control (GPC) signal, which communicates a preference to opt out of the sale or sharing of personal information. Where required by applicable state law, we honor GPC signals as a valid request to opt out of sale or sharing for the browser or device sending the signal, to the extent we engage in such sale or sharing.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Last Updated” date above and, where appropriate, by providing additional notice (such as an email notification or a notice within the Service). Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: hello@atlasadvisor.app

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