Terms of Service

1. Acceptance of Terms

These Terms of Service (“Terms”) form a legally binding agreement between you (“you,” “your,” or “Member”) and Brickhouse Management LLC, doing business as Fieldhouse (“Fieldhouse,” “we,” “us,” or “our”), governing your access to and use of the Fieldhouse website (atlasadvisor.app), the Atlas AI advisor, the member dashboard, roadmap, resource library, document library, and any related services (collectively, the “Service”).

By creating an account, clicking “I agree,” purchasing a subscription, or using the Service in any way, you represent that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. If you do not agree, you may not access or use the Service.

If you are using the Service on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these Terms, and “you” will refer to that entity.

2. Eligibility

You must be at least 18 years old and capable of forming a binding contract to use the Service. By using the Service, you represent and warrant that you meet these requirements. The Service is intended for business owners, entrepreneurs, and fitness professionals operating or seeking to operate a business in the United States, and is not directed at children under the age of 18.

We may, in our sole discretion, refuse to offer the Service to any person or entity and change the eligibility criteria at any time.

3. Description of the Service

Fieldhouse provides software tools designed to assist fitness professionals and entrepreneurs in planning, launching, and operating a fitness-related business. The Service includes, without limitation:

• Atlas, an artificial-intelligence-powered conversational advisor that responds to questions about business planning, pricing, operations, marketing, staffing, and related topics based on information you provide;

• A staged “roadmap” and progress-tracking tool covering business formation, financial planning, location, build-out, staffing, launch, and growth;

• A library of templates, guides, checklists, and other reference documents (“Content”), some of which are included with a subscription and others of which may be offered for a separate fee through third-party platforms; and

• Curated links to third-party tools, services, and government or nonprofit resources (“Third-Party Resources”).

Fieldhouse may add, modify, or discontinue features of the Service at any time, with or without notice, subject to Section 16 (Changes to the Service and These Terms).

4. Artificial Intelligence Features; No Professional Advice

4.1 Atlas is an AI tool, not a professional advisor.

Atlas is powered by a third-party large language model and generates responses automatically based on patterns in data and information you provide. Atlas is provided for general informational and educational purposes only.

4.2 No legal, tax, accounting, financial, medical, or other professional advice.

NOTHING PROVIDED THROUGH ATLAS, THE ROADMAP, THE RESOURCE LIBRARY, THE DOCUMENT LIBRARY, OR ANY OTHER PART OF THE SERVICE CONSTITUTES LEGAL, TAX, ACCOUNTING, FINANCIAL, INVESTMENT, INSURANCE, REAL ESTATE, EMPLOYMENT, OR MEDICAL ADVICE, AND NO ATTORNEY-CLIENT, ACCOUNTANT-CLIENT, FIDUCIARY, OR SIMILAR PROFESSIONAL RELATIONSHIP IS CREATED BETWEEN YOU AND FIELDHOUSE BY YOUR USE OF THE SERVICE. Fieldhouse and its personnel are not your attorneys, accountants, financial advisors, brokers, insurance agents, or fiduciaries.

Information provided by Atlas, the roadmap, and the document library — including but not limited to information about business entity formation, licensing, permits, zoning, leases, employment classification (including W-2 versus 1099 status), insurance, taxes, financial projections, and pricing — is general in nature, may not reflect the current law or regulations of your jurisdiction, and may not be applicable to your specific circumstances.

BEFORE MAKING ANY BUSINESS, LEGAL, FINANCIAL, TAX, EMPLOYMENT, OR REGULATORY DECISION, YOU MUST CONSULT WITH A LICENSED ATTORNEY, CERTIFIED PUBLIC ACCOUNTANT, OR OTHER QUALIFIED PROFESSIONAL LICENSED IN YOUR JURISDICTION. You acknowledge that laws, regulations, tax rates, and licensing requirements vary by state, county, and municipality, and that Fieldhouse does not guarantee that any information provided is accurate, complete, or current for your location.

4.3 AI limitations and inaccuracies.

Artificial intelligence systems can produce responses that are incomplete, outdated, factually incorrect, or inapplicable to your situation (sometimes referred to as “hallucinations”). You are solely responsible for independently verifying any information, calculation, template, or recommendation provided by Atlas or any other part of the Service before relying on it or acting upon it. Fieldhouse disclaims all liability for decisions made in reliance on AI-generated content.

4.4 Your data and AI processing.

To provide responses, Atlas processes information you provide during conversations, which may be transmitted to and processed by third-party AI infrastructure providers. See our Privacy Policy for details on how this information is collected, used, and shared.

5. Accounts and Registration

To access most features of the Service, you must create an account through our third-party authentication provider. You agree to: (a) provide accurate, current, and complete information during registration; (b) maintain the accuracy of such information; (c) maintain the security of your password and account credentials; and (d) promptly notify us of any unauthorized use of your account.

You are responsible for all activity that occurs under your account, whether or not you authorized that activity, except to the extent caused by Fieldhouse's gross negligence or willful misconduct. Accounts are personal to you and may not be shared, sold, or transferred without our prior written consent.

Atlas may ask you to confirm the email address associated with your account at the start of a conversation. You acknowledge that this email lookup is case-sensitive and that you are responsible for providing the email address exactly as used during registration.

6. Subscriptions, Billing, and Pricing

6.1 Subscription plans.

The Service is offered on a subscription basis, billed monthly (or on another recurring interval we may offer) in advance, through our third-party payment processor. By subscribing, you authorize us (through our payment processor) to charge your designated payment method on a recurring basis until you cancel in accordance with Section 7.

6.2 Founding Member pricing.

Fieldhouse may offer a limited number of “Founding Member” subscriptions at a discounted introductory rate. Subject to your account remaining active and in good standing (i.e., not cancelled, and with payments successfully processed without extended lapses), the Founding Member rate in effect at the time of your signup will not be increased for so long as your subscription remains continuously active. If you cancel your subscription and later resubscribe, you will be charged the then-current standard rate, and any Founding Member rate previously available to you is not guaranteed to be reinstated.

6.3 Price changes.

We reserve the right to change our prices for new subscribers, for non-Founding-Member plans, and (subject to Section 6.2) upon renewal following a lapse in subscription. If we change pricing applicable to your existing subscription, we will provide notice by email or through the Service at least thirty (30) days before the change takes effect. Your continued use of the Service after a price change takes effect constitutes your agreement to the new price.

6.4 Taxes.

Fees do not include any applicable sales, use, value-added, or similar taxes. Where required by law, such taxes will be calculated and added to your invoice based on your billing address.

6.5 Failed payments.

If a payment fails, we (or our payment processor) may retry the charge and may suspend or limit your access to the Service until payment is successfully processed. Continued failure to pay may result in termination of your subscription in accordance with Section 14.

6.6 Third-party document purchases.

Certain individual documents and the Fieldhouse Operating System bundle may be sold separately through a third-party digital delivery platform. Purchases made through that platform are subject to the separate terms and refund policies of that platform, in addition to these Terms to the extent applicable.

7. Cancellation and Refunds

7.1 Cancellation.

You may cancel your subscription at any time through the account management tools provided within the Service (via our authentication provider's account portal) or by contacting us at the email address listed in Section 18. Cancellation will take effect at the end of your then-current billing period. You will continue to have access to the Service through the end of the period for which you have already paid.

7.2 No refunds for partial periods.

Except as required by applicable law or as expressly stated in these Terms, fees are non-refundable, including for partial subscription periods, unused features, or early cancellation. We do not prorate refunds for cancellations that occur mid-billing-cycle.

7.3 Discretionary refunds.

We may, in our sole discretion, issue refunds or credits on a case-by-case basis. The provision of a refund in one instance does not obligate us to provide refunds in the future.

7.4 State-specific rights.

Residents of certain states may have additional rights regarding automatic renewal and cancellation of subscriptions under applicable “automatic renewal” or “negative option” laws (for example, California, New York, and other states with similar statutes). Nothing in these Terms is intended to limit any non-waivable right you may have under such laws, including the right to cancel before being charged for a renewal term and to receive any disclosures required by such laws. If a provision of these Terms conflicts with such a law, the applicable law will govern solely to the extent of the conflict.

8. Third-Party Services, Affiliate Relationships, and Referrals

8.1 Third-Party Resources and affiliate links.

The Service may contain links to websites, software, or services operated by third parties, including software platforms for gym and studio management, payroll, accounting, marketing, and similar tools (“Third-Party Resources”). Some of these links may be “affiliate links,” meaning Fieldhouse may receive a commission or other compensation if you sign up for or purchase a Third-Party Resource after clicking such a link, at no additional cost to you.

Fieldhouse does not control, endorse, warrant, or assume responsibility for any Third-Party Resource, including its content, accuracy, terms of service, privacy practices, or the quality of any product or service offered. Your use of any Third-Party Resource is solely between you and the applicable third party and is governed by that party's own terms and policies. We encourage you to review those terms before using any Third-Party Resource.

8.2 Brickhouse Operations referral.

Atlas may, at certain stages of your use of the Service, refer you to Brickhouse Operations, a separate brand operated by Brickhouse Management LLC that provides done-for-you operational consulting services for fitness, wellness, and sports businesses. Brickhouse Operations is offered under its own branding, pricing, and engagement terms, separate from this Service. Any engagement with Brickhouse Operations is entirely optional, is a separate transaction from your Fieldhouse subscription, and is not required to use or benefit from the Service. Fieldhouse makes no representations or warranties regarding services provided under the Brickhouse Operations brand.

8.3 Third-party platform dependencies.

The Service relies on infrastructure and services provided by third parties, including authentication, payment processing, database hosting, AI processing, and automation services. Fieldhouse is not responsible for outages, errors, security incidents, or changes to these third-party services that may affect the availability or functionality of the Service.

9. Acceptable Use

You agree not to, and not to permit any third party to:

• use the Service for any unlawful purpose or in violation of any applicable local, state, national, or international law or regulation;

• use the Service to provide legal, tax, financial, medical, or other regulated professional advice to third parties without appropriate licensure, where such licensure is required;

• attempt to reverse-engineer, decompile, disassemble, or otherwise attempt to discover the source code, underlying ideas, or algorithms of the Service or Atlas, except to the extent such restriction is prohibited by applicable law;

• use any automated means (bots, scrapers, crawlers) to access the Service, or attempt to circumvent rate limits, authentication, or access controls;

• submit to Atlas any content that is unlawful, infringing, defamatory, obscene, or that contains malicious code;

• submit to Atlas any sensitive personal information of third parties (such as another person's Social Security number, financial account numbers, or health information) except as reasonably necessary for legitimate business purposes and in compliance with applicable law;

• resell, sublicense, rent, lease, or provide access to the Service to any third party, except as expressly permitted in writing by Fieldhouse;

• use the Service to build or train a competing product or service; or

• interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure.

We reserve the right to investigate and take appropriate action against anyone who violates this Section, including suspending or terminating access to the Service and reporting conduct to law enforcement where appropriate.

10. Your Content and Information

“User Content” means any information, text, or data you submit to the Service, including responses to Atlas's questions, business profile information, and roadmap progress data. You retain ownership of your User Content. By submitting User Content, you grant Fieldhouse a worldwide, non-exclusive, royalty-free license to use, host, store, reproduce, and process your User Content solely as necessary to provide, maintain, and improve the Service, and as otherwise described in our Privacy Policy.

You represent and warrant that you have all rights necessary to submit your User Content and that your User Content does not infringe or violate the rights of any third party. You are solely responsible for the accuracy of information you provide to Atlas, and Fieldhouse is not responsible for outputs that are inaccurate as a result of inaccurate or incomplete information you provide.

11. Intellectual Property

The Service, including its software, design, text, graphics, logos, the “Fieldhouse” and “Atlas” names and marks, and all Content made available through the document library and resource library (collectively, “Fieldhouse IP”), is owned by Fieldhouse or its licensors and is protected by United States and international copyright, trademark, trade dress, and other intellectual property laws.

11.1 License to use Content.

Subject to your compliance with these Terms and continued active subscription (where applicable), Fieldhouse grants you a limited, non-exclusive, non-transferable, revocable license to download and use templates, checklists, and other documents made available through the library solely for use in connection with your own business. You may customize these documents for your own business operations (for example, inserting your business name, pricing, and policies).

11.2 Restrictions.

You may not: (a) resell, redistribute, sublicense, or share Content with any third party who is not part of your own business; (b) remove any copyright, trademark, or proprietary notices; (c) use Fieldhouse IP to create a competing product, template library, or service; or (d) claim authorship of Fieldhouse-created templates as your own original creative work for purposes of resale.

11.3 Feedback.

If you provide feedback, suggestions, or ideas about the Service, you grant Fieldhouse an unrestricted, perpetual, irrevocable, royalty-free right to use such feedback for any purpose without obligation or compensation to you.

12. Disclaimers of Warranties

THE SERVICE, INCLUDING ALL CONTENT, ATLAS OUTPUTS, TEMPLATES, AND THIRD-PARTY RESOURCES, IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

FIELDHOUSE DOES NOT WARRANT THAT: (A) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (B) ANY OUTPUTS FROM ATLAS, ANY TEMPLATE, OR ANY OTHER CONTENT WILL BE ACCURATE, COMPLETE, CURRENT, OR SUITABLE FOR YOUR PARTICULAR BUSINESS, JURISDICTION, OR CIRCUMSTANCES; (C) ANY ERRORS WILL BE CORRECTED; OR (D) USING THE SERVICE WILL RESULT IN ANY PARTICULAR BUSINESS OUTCOME, INCLUDING PROFITABILITY, REGULATORY COMPLIANCE, OR SUCCESSFUL BUSINESS LAUNCH.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you. In such cases, any implied warranties are limited to the minimum scope and duration permitted by applicable law.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL FIELDHOUSE, ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO YOUR USE OF (OR INABILITY TO USE) THE SERVICE, ANY CONTENT OR OUTPUT PROVIDED THROUGH THE SERVICE, OR ANY THIRD-PARTY RESOURCE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF FIELDHOUSE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FIELDHOUSE'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID TO FIELDHOUSE FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (​$100).

Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so some of the above limitations may not apply to you. In such jurisdictions, Fieldhouse's liability will be limited to the greatest extent permitted by law.

14. Suspension and Termination

We may suspend or terminate your access to all or part of the Service, with or without notice, if: (a) you breach these Terms; (b) we are required to do so by law; (c) we reasonably believe your use of the Service poses a security risk to Fieldhouse or others; (d) your subscription payment fails and is not cured within a reasonable time; or (e) we discontinue the Service in whole or in part, subject to Section 16.

You may terminate these Terms at any time by canceling your subscription and ceasing to use the Service. Upon termination for any reason: (a) your right to access and use the Service will immediately cease; (b) any outstanding fees owed by you become immediately due; and (c) Sections 4, 6–13, and 15–18 will survive termination.

Upon termination, we may, but are not obligated to, delete your account data after a reasonable retention period, as described in our Privacy Policy. We recommend you export or save copies of any documents or information you wish to retain before canceling.

15. Indemnification

You agree to defend, indemnify, and hold harmless Fieldhouse and its owners, officers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees, arising out of or in any way connected with: (a) your access to or use of the Service; (b) your User Content; (c) your violation of these Terms; (d) your violation of any rights of another person or entity, including intellectual property or privacy rights; or (e) any business decision made or action taken by you or any third party based on information obtained through the Service.

16. Changes to the Service and These Terms

We may modify, suspend, or discontinue any part of the Service at any time. We may also update these Terms from time to time. If we make material changes, we will provide notice by posting the updated Terms on our website, updating the “Last Updated” date, and/or sending an email to the address associated with your account. Your continued use of the Service after the effective date of any change constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Service and may cancel your subscription as described in Section 7.

17. Dispute Resolution; Binding Arbitration; Class Action Waiver

17.1 Agreement to arbitrate.

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL.

Except for disputes that qualify for small claims court, you and Fieldhouse agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service (a “Dispute”) will be resolved by binding arbitration on an individual basis, rather than in court, in accordance with this Section.

17.2 Informal resolution first.

Before filing a claim, you agree to first contact us at the email address in Section 18 and attempt to resolve the Dispute informally for at least thirty (30) days.

17.3 Arbitration procedure.

Any Dispute not resolved informally will be resolved exclusively through final and binding arbitration administered by a recognized arbitration provider (such as the American Arbitration Association) under its applicable rules for consumer or commercial arbitration, as appropriate. The arbitration will be conducted in the English language. Either party may bring a Dispute in small claims court instead of arbitration if it qualifies.

17.4 Class action waiver.

YOU AND FIELDHOUSE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. Unless both you and Fieldhouse agree otherwise in writing, the arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a representative or class proceeding.

17.5 Opt-out.

You may opt out of this arbitration agreement by sending written notice to the email address in Section 18 within thirty (30) days of first agreeing to these Terms. If you opt out, neither you nor Fieldhouse will be required to arbitrate, but all other parts of these Terms will continue to apply.

17.6 State-law exceptions.

If applicable law in your jurisdiction prohibits enforcement of an arbitration agreement or class action waiver as applied to certain claims (for example, claims under certain state consumer protection statutes), this Section will not apply to those specific claims to the extent prohibited, and those claims may be brought in a court of competent jurisdiction as described in Section 17.7, while the remainder of this Section continues to apply to all other claims.

17.7 Governing law and venue.

These Terms are governed by the laws of the State of Colorado, without regard to its conflict-of-laws principles, except to the extent preempted by federal law (including the Federal Arbitration Act) or as otherwise required by the mandatory consumer-protection laws of your state of residence. For any Dispute not subject to arbitration (including small claims actions or claims excluded under Section 17.6), the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in Colorado, except where applicable law requires that a claim be brought in your home jurisdiction.

18. General Provisions

18.1 Entire agreement.

These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Fieldhouse regarding the Service and supersede any prior agreements.

18.2 Severability.

If any provision of these Terms is held to be invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

18.3 No waiver.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision.

18.4 Assignment.

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.

18.5 Force majeure.

Fieldhouse will not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, internet or telecommunications failures, or failures of third-party service providers.

18.6 Notices.

We may provide notices to you via email, through the Service, or by posting on our website. Notices to Fieldhouse must be sent to the email address below.

18.7 Contact information.

Questions about these Terms may be directed to: hello@atlasadvisor.app

Fieldhouse Terms of Service Page of